Beatrice Ughi founded Gustiamo more than 20 years ago in The Bronx with the goal of introducing New Yorkers to “real” Italian food. Her importing business disrupted existing models by serving consumers directly (in addition to retailers and restaurants). She talks with Dylan Heuer about why it took until later in life to appreciate her native country’s foodways, how sharing the stories of Italian makers helps differentiate authentic products from misleading labels, and what her four year quest to find the perfect pasta entailed.
Beatrice Ughi founded Gustiamo more than 20 years ago in The Bronx with the goal of introducing New Yorkers to “real” Italian food. Her importing business disrupted existing models by serving consumers directly (in addition to retailers and restaurants). She talks with Dylan Heuer about why it took until later in life to appreciate her native country’s foodways, how sharing the stories of Italian makers helps differentiate authentic products from misleading labels, and what her four year quest to find the perfect pasta entailed.
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